EstiBot is the world's most trusted domain appraisal service. It is used by registrars, financial institutions, domain brokers and individual domain investors.
The service relies on a statistically derived model to calculate the value of a domain name based on over one hundred internal and external domain attributes. The model is updated continuously to reflect the latest market trends.
Internal attributes include domain length, extension, word count, pronunciation and other characteristics directly linked to a specific domain. External attributes refer to third party data such as a domain's search popularity, type-in rank, age and much more
These attributes are then compared to those of previously sold domain names and the valuation is based on that comparison.
The service was established in 2007 and now provides over 2 million valuations daily.
As the domain investment industry evolved, a need developed for a consistent and predictable valuation system that produces a reasonable appraisal. Consistency is absolutely vital to the stability any market.
Domain name values are a highly subjective and a value system must exist in order to establish a baseline number for negotiations to begin.
Today, EstiBot is the trusted standard in domain valuation because it produces consistent and reasonable domain name appraisals using an unbiased statistically derived model. Our valuations ensure that buyer and seller in a domain transaction can have a starting point for negotiations.
On an average, EstiBot is quite accurate, but individual appraisals can vary. An automatic valuator will never be able to account for everything, because a domain's value is not a scientific absolute. It depends on countless variables, the most important being the motivation of both the seller and the buyer. For example, in some instances a brandable domain name which uses made up words (like clovax.com) may be appraised too low because the word means nothing yet it could be "branded" as a service, similarly to Yahoo, Google, Altavista and many other brandable names.
The value of EstiBot comes from combining a powerful valuation model with an array of pertinent data points which the user can use to perform their own critical research.
Esa, the original creator of EstiBot is a member of the NamePros and DNForum communities and has two doctorate degrees, including a Ph.D. in Neuroscience.
EstiBot's functions are based on the same rigorous principles that are used in scientific research. While domain valuation is not an exact science, applying tried and tested scientific methods gives better results than arbitrary systems. That's why EstiBot, while not perfect, gives better results than any other automated or human domain appraisal system.
The service was redesigned and re-launched in the mid to late months of 2009 to provide more accurate valuations and accommodate enterprise level clients requiring high volume API access. The front end and back-end design and programming were completed by Luc Lezon while all algorithm and valuation specific tasks were completed by Esa.
EstiBot gathers relevant keyword data based on the words found in the domain name. The data, along with other relevant information is then run through a complex mathematical model and semantic analysis. The results are then compared to previous related domain name sales. EstiBot then produces the keyword data and EstiBot's own estimation of the fair market value of your domain name in U.S. dollars or other user specified currency.
While neither automated nor human appraisals can ever be completely reliable, an automated appraisal system can provide unbiased, instant, on-demand data and a baseline for evaluating the economic potential of a domain.
Unlike human appraisals which can vary from individual to individual, machine appraisals rely only on historical sales data and attributes related to the domain name.
It is important to emphasize that since domain appraisal is a highly subjective matter; all valuations should be considered carefully before engaging in a transaction.